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Publishing and submissions

Research where your work belongs, prepare submissions carefully, keep useful records and make publishing decisions from current information rather than guesswork.

Articles and guides

Prepare to send the work out.

Practical guidance on literary agents, submissions and approaching the publishing process systematically.

Article

Researching literary agents effectively

Build a shortlist from evidence, current information and a clear understanding of your own manuscript.

From the Writer's Diary 2027
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Guide

Get published: agents and submissions

Practical guidance on preparing your work, approaching agents and managing the submission process.

From the Writer's Diary 2027
Full guide being added
Article

Researching literary agents effectively

Build a shortlist from evidence, current information and a clear understanding of your own manuscript.

From the Writer's Diary 2027

A long list of literary agents is easy to assemble. A useful shortlist takes more thought. The names on it should make sense for the manuscript you are actually submitting, and you should be able to explain why each one is there.

Agent research works best when it begins with the book. Once you can describe the project clearly, directories, agency websites, interviews and deal announcements become evidence rather than noise.

Start with the manuscript

Write down the basic facts before you search: form, genre or category, likely readership, approximate word count, and two or three recent books that could reasonably share shelf space or readers with yours. Then add the quality that makes your project distinct.

Specificity matters. ‘Fiction’ covers far too much ground to guide an agent search. An experimental historical novel, a commercial family saga and a comic romantic novel may all be fiction while belonging on very different lists.

If you struggle to describe the book, pause there. A vague understanding of the manuscript will produce a vague shortlist.

Use directories for discovery

Directories and databases are useful places to find names. Treat them as starting points. Profiles can become outdated, submission windows close, agents move agencies, and stated interests change as lists develop.

Once an agent looks promising, move to the agency’s own website. Check the agent’s current profile, the agency list and the current submission instructions. The agency site should be your final source for practical details before you send anything.

Look at the list they already represent

An agent’s client list tells you more than a broad description of what they ‘love’. Look for patterns. Which genres, voices, subjects or readerships appear repeatedly? Which recent books seem close enough to your project to be relevant without being replicas of it?

A useful connection might be an agent who represents several voice-led crime writers, family memoir with an unusual structure, ambitious narrative non-fiction in your field, or funny middle-grade fiction. The point is to find evidence that your manuscript could plausibly belong in that professional territory.

Famous clients are interesting, but fame itself tells you very little about fit. Concentrate on the shape of the list and the kinds of books the agent appears to be building.

Research the individual agent

Agency biographies are necessarily short. Interviews, podcasts, festival appearances and articles can provide more detail about an agent’s taste and the way they work. Recent information is particularly useful because lists evolve.

Pay attention to what the agent says they are actively looking for, what they have recently sold or taken on, and the kinds of books they discuss with enthusiasm. Record only what helps you judge the manuscript’s fit.

A newer agent can be a strong prospect. They may be building a list and have more room for new clients, while still working within an established agency with experienced colleagues and rights support. Judge the evidence around them rather than treating the length of their client list as a ranking system.

Give every name a reason

For each person on your shortlist, finish the sentence: ‘I am considering this agent because…’

A useful answer is concrete: they represent authors writing for a similar readership; they have said they want the kind of work you have written; their recent deals show an interest in this area; or the agency has a strong track record with books like yours.

Phrases such as ‘they are a big agent’, ‘they represent bestselling authors’ or ‘they like strong voices’ are too general to do much work. If you cannot find a specific reason, keep researching or remove the name.

Keep personalisation proportionate

Research should improve the quality of your choices. It should not turn the covering letter into a demonstration of how thoroughly you have investigated the agent.

Use a relevant point of connection when it arises naturally. If an agent has spoken recently about wanting exactly the kind of book you have written, say so briefly. Forced praise and remote biographical details add very little. The submission still succeeds or fails on the strength and suitability of the work.

Check the current requirements

When the fit looks promising, read the submission instructions carefully. One agency may ask for three chapters and a synopsis; another may want a fixed page count, proposal, query form or different materials for different genres. Some agents close temporarily. Some agencies ask writers to approach one person at the firm at a time.

Prepare the package for the recipient in front of you. Recheck the page immediately before submitting, because instructions can change between the day you research an agent and the day you are ready to send.

Work in considered batches

A shortlist is most useful when every name on it is someone you would genuinely be pleased to hear from. You can then submit in small groups rather than exhausting the entire list at once.

Small batches leave room to learn. If several carefully chosen agents show no interest, you still have good prospects available while you look again at the opening pages, synopsis, query letter or positioning of the manuscript. If requests for the full manuscript begin to arrive, that tells you something too.

Keep a record of the agent, agency, your reason for choosing them, submission requirements, date sent and outcome. This prevents accidental duplicate approaches and saves you from repeating the same research later.

Treat unsolicited approaches with caution

Writers are targeted by increasingly convincing scams that impersonate agents, publishers and other industry professionals. A flattering message that appears to know something about your work may still be fraudulent.

If someone contacts you unexpectedly, verify the person independently through the genuine agency or organisation. Find the official website yourself and use the contact details published there. Check the email domain carefully.

Legitimate literary agents normally earn commission from income they secure for clients. Upfront demands for reading or representation fees, pressure to surrender rights, requests for sensitive documents, or an insistence on an urgent decision should trigger further checking before you proceed

Build a shortlist you can defend

Choose one current manuscript and research five agents. For each one, record the evidence that connects the book to the agent’s list, any relevant authors or titles they represent, what they appear to be seeking now, whether submissions are open, and exactly what they ask writers to send.

Then look at the five names together. A useful shortlist gives you a clear reason for every person on it. That is a much stronger basis for submission than reputation, familiarity or the hope that sending widely will somehow improve the odds.

Related resources

Research and manage submissions.

Use the wider WritersGroup resource library for agent research, submission preparation, opportunities and keeping track of work you have sent out.

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